“Chasing Sunsets”

Spotify

The One Club - Young Ones Submission

Co-created with Carli Mathias

Ask: Get new and existing Spotify users who are white collar workers to listen to their "Your Daily Drive" playlist during stay at home orders due to the COVID-19 Pandemic.

Execution: Giving these bored and stir crazy white collar workers a destination to go to and an enjoyable experience since they are no longer commuting regularly in the car. 

Case Study

Social

Ads

Introducing Campaign

Attributes on the App

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