🏆 1st Place — AAF NSAC 2021, District 2
Tinder
“Let’s Play”
The Problem: With barely a warning, 18 and 19-year-olds go from kid to adult. Suddenly life is full of possibilities and potential, yet they are hesitant to act upon it. How do we remind them that now is the best time to embrace their newfound freedoms?
The Solve: To show 18 and 19-year-olds that Tinder is the ultimate catalyst of fun through play by inviting them to get out there and act on their youth.
Generate Buzz & Awareness: To introduce “Let’s Play” and provide continual awareness for the campaign, outdoor and video will engage 18 and 19-year-olds through first person messaging and language that resonates with them.
Team: 2021 AAF Marist Chapter
Creative Copywriting Team
Interactive Playground Experiences
Billboards
Digital Video/Over the Top
Social
Online Display
The PlayList
A list is ten activities that refresh every two weeks, encouraging users to get out into the world and try things they may not normally do. Users can participate to earn badges for their Tinder profile, be featured on social media, or just kick it with. a new match.
